The World Wildlife Fund (WWF), which previously created the Panda font in Japan to draw attention to the fact that there are only 1,864 pandas left in the wild, this time draws attention to endangered animals with a disappearing font. The campaign titled Endangered Font, realised by WWF Portugal and Lisbon Zoo in cooperation with Bar Ogilvy, can be considered as a red bulletin, so to speak, of the sixth extinction. In the typeface where each letter corresponds to an animal, as the number of animals decreases, the relevant letter starts to disappear.bigumigu.com reports that 'The Endangered Typeface', which is a fully living typeface, is regularly updated with data from the International Union for Conservation of Nature's (IUCN) Red List of Threatened Species.